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Seventeen years later, two Stanford classmates, Sophia Sterling-Angus and Liam Mc Gregor, landed on a similar concept while taking an economics class on market design.

They’d seen how overwhelming choice impacted their classmates’ love lives and felt certain it led to “worse outcomes.” “Tinder’s huge innovation was that they eliminated rejection, but they introduced massive search costs,” Mc Gregor explained.

And while “marriage pacts” have probably long been informally invoked, they’d never been powered by an algorithm.

What started as Sterling-Angus and Mc Gregor’s minor class project quickly became a viral phenomenon on campus.

If you’re spending 50 years with someone, I think you get past their height.” The pair quickly realized that selling long-term partnership to college students wouldn’t work.

So they focused instead on matching people with their perfect “backup plan” — the person they could marry later on if they didn’t meet anyone else.

The idea was to match people not based solely on similarities (unless that’s what a participant values in a relationship), but on complex compatibility questions.

“Siblings matched, and everyone else was horrified but we were ecstatic because we’re like, ‘It works.’” A few people started dating their matches, but that was almost beside the point.

“There are a lot of superficial things that people prioritize in short-term relationships that kind of work against their search for ‘the one,’” Mc Gregor said.

“As you turn that dial and look at five-month, five-year, or five-decade relationships, what matters really, really changes.

“Oh, my god, people were running down the halls trying to find their matches,” added Mc Gregor.

Next year the study will be in its third year, and Mc Gregor and Sterling-Angus tentatively plan to launch it at a few more schools including Dartmouth, Princeton, and the University of Southern California.

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